It is with great sadness that we announce that Simon Edwards died on 21 January 2018, after suffering from cancer for three years.

As Simon helped so many people and really changed their lives I thought you would like to honour him and join us at a memorial event to celebrate his life which is to be held on 19th June 2018.

For more information please email

What if...?

The ‘What If Factor’ is the anticipation of an event and can often be more concerning than the reality of it.

Most children need encouragement to go to a party, but once they’ve arrived they just don’t want to leave!

The feeling of ‘what if’ is when the imagination runs away with itself and wants to go into ‘protection’ mode.

Should we stay at home (under the warmth and safety of the duvet) or venture out in the cold into a potentially threatening and demanding outside world?

What do you think the sub-conscious mind would choose?

However, the parents of those reticent and shy children want to encourage them to go to the party in the knowledge that they will have fun and develop their social skills.

How many times were we told ‘you’ll love it when you get there’ and secretly we knew that our parents would never put us in a compromising or dangerous situation, but we still used every excuse to stay at home?

Those memories remain deep inside us as we search our ‘records’ and personal ‘references’ to remember why we didn’t want to go… the embarrassment, the fear, the bullying, the need to socialise with strangers or the opposite sex?

These memories are recorded and can compromise our imagination later on in our more mature years, having the same potency of wanting to keep us safely at home.

Simon explains to his Clients why they may have those thoughts and feelings, in a detailed and articulate way and with such easily understood examples (with supporting evidence and anecdotes) that they realise that their negative ‘practised behaviour is logical to their sub-conscious mind and why it is illogical to their conscious mind.

Always looking to protect and keep us safe, the sub-conscious mind can work overtime to keep us away from any potential danger or compromise and Simon works positively to ensure that he subtlety re-calibrates the negatives with positives to create a balance of self assurance and inner strength.