It is with great sadness that we announce that Simon Edwards died on 21 January 2018, after suffering from cancer for three years.

As Simon helped so many people and really changed their lives I thought you would like to honour him and join us at a memorial event to celebrate his life which is to be held on 19th June 2018.

For more information please email

The O2, X Factor, Wembley & The Royal Opera House

Simon works with people who dedicate their lives to achieving excellence.

If you had the privilege of being personally involved in London 2012, or have enjoyed any live show recently, you will have witnessed the amazing dedication and the attention to detail that is required to achieve World beating standards.

Though the dedication required to be the best often seems beyond us ‘mere mortals’, actually when you hear the individual stories from amazing athletes and performing artistes there is alway a moment- a defining moment – a catalyst – that ignited the touch paper that started their journey.

These moments are around us all the time, so personal excellence is theorectically available to us all – if only we were receptive and willing to have a go.

We can look on with wonderment, as we see World records and hit records being created, but could we really be as successful as the household names of the Olympics, Film & TV, the Theatre and X Factor?

What makes these amazing people so amazing?

When Simon met Sir Roger Bannister (when he was Master at Pembroke College, University of Oxford), he was impressed by a distinguished Neurologist, a quiet man, who clearly adored his athletics, but was modest about his achievement.

This was a man who who ran the very first recorded sub four minute mile in 1954 and appeared to be a purest athlete – an amateur sportsman who didn’t actually win an Olympic medal, but created such an amazing standard for the rest to follow.

This quiet, traditional modesty and ‘Englisnhess’ is so different to the charismatic brand of someone like Usain Bolt – so what is the ‘magic’ ingredient?

Are there similarites in Olympians or Celebrities nature or nurture – or both?

We are constantly looking for the commonalities of perfection and success and some even hope that sharing the same birthday or attending the same school might give them the start they need.

Whatever the reasons, these amazing people have taken the nature and nurture theories and the 10,000 hour rule to there ultimate limits and with sheer determination and hard work have honed their ‘talents’ to perfection.

Remember these high achievers are human beings and like us all, they will have fears, phobias and day to day issues of illness and injury and problems in their lives, but they have focussed their minds and bodies for a specific goal.

So therefore it is nature and nuture and physchology and physiology and determined hard work that enables us to fulfill our potential!