It is with great sadness that we announce that Simon Edwards died on 21 January 2018, after suffering from cancer for three years.

As Simon helped so many people and really changed their lives I thought you would like to honour him and join us at a memorial event to celebrate his life which is to be held on 19th June 2018.

For more information please email


A phobia is a fear that is out of control.

During our everyday lives we would hope that our subconscious mind would send subliminal messages to our body to help us respond quickly to any situation that we may find ourselves in. By keeping us a little ‘fearful’ it keeps us safe.

Have you heard of ‘flight and fight’? This is when we are faced with a unique or maybe life threatening situation and our sub conscious mind makes an immediate decision and then sends ‘chemicals and signals’ to our body to respond in a way that we subconsciously believe to be correct and appropriate – to run away or to stay and battle it out.

However, imagine if the fear (the fear that thinks it’s keeping us safe) then starts to work overtime. It will ultimately work against us as its’s not just there in the background to keep us safe, it’s now in the foreground and seemingly dominating our everyday thinking – which ultimately makes us feel unsafe.

On a scale of 100, a fear should always been there, behind the scenes, just there in case. It’s needed to protect us and should maybe have a prescence in single figures up to 10% – almost like a default mechanism.

However, if through a series of childhood experiences, circumstances or practised or learned behaviour, the fear begins to take on a greater role (as a phobia) then the score could range from 11 to even 99 or 100 depending on the severity of the experience and then it really does become a phobia.

Simon uses MindMeasuring™ to re-calibrate the phobia and takes it back to it’s ideal default setting of ‘single figures’. This is where it needs to be – so it can once again be relied upon – if and when it’s required.

Here are just some of the conditions that Simon can discuss with :

Ablutophobia – fear of washing, Achluphobia – fear of the dark
Acrophobia – fear of heights, Agoraphobia – fear of open spaces
Aichmonophobia – fear of needles, Ailurophobia – fear of cats
Algophobia – fear of pain, Altophobia – fear of heights
Apiphobia – fear of bees, Atychiphobia – fear of failure
Bacteriophibia – fear of bacteria, Brontophobia – fear of thunder storms
Cardiophobia – fear of the heart, Catophobia – fear of mirrors
Claustrophobia – fear of confined spaces, Coulrophobia – fear of clowns
Cynophobia – fear of dogs, Demophobia – fear of crowds
Dentophobia – fear of dentists, Didaskaleinophobia – fear of going to school
Dishabiliophobia – fear of undressing in front of others,
Doraphobia – fear of animal fur and skins, Dystychiphobia – fear of accidents
Eisoptrophobia – fear of mirrors, Elurophobia – fear of cats
Emetophobia – fear of vomiting, Enochlophobia – fear of crowds
Entomophobia – fear of insects, Equinophobia – fear of horses
Ereuthrophobia – fear of blushing, Felinophobia – fears of cats
Gamophobia – fear of marriage, Genophobia – fear of sex
Gerascophobia – fear of growing old, Glossophobia – fear of speaking in public
Gymnophobia – fear of naked people, Haphephobia – fear of being touched
Hedonophobia – fear of feeling pleasure, Heterophophobia – fear of the opposite sex, Hydrophobia – fear of water, Iatrophobia – fear of going to the doctor
Insectophobia – fear of insects, Isolophobia – fear of being alone
Kainolophobia – fear of anything new, Kakorrhahiophobia – fear of failure
Kenophobia – fear of empty spaces, Lachanophobia – fear of vegetables
Lygophobia – fear of darkness, Maieusiophobia – fear of childbirth
Medomalacuphobia – fear of losing an erect penis, Menophobia – fear of menstruation, Metathesiophobia – fear of changes, Mottephobia – fear of moths Musophobia – fear of mice, Myctophobia – fear of darkness, Necrophobia – fear of death, Noctiphobia – fear of the night Nosophobia – fear of hospitals
Nudophobia – fear of nudity, Ochlophobia – fear of crowds
Odontophobia – fear of dentists, Omphalophobia – fear of belly buttons, Ophidiophobia – fear of snakes, Ornithophobia – fear of birds and feathers Panophobia – fear of everything, Paraskavekatriaphobia – fear of friday the thirteenth, Pathobia – fear of disease, Peniaphobia – fear of poverty
Pnigophobia – fear of choking, Ponophonbia – fear of pain,
Pteromerhanophobia – fear of flying, Rhytiphobia – fear of getting wrinkles, Scolionophobia – fear of school, Scotophobia – fear of darkness, Sexophobia – fear of the opposite sex, Somniphobia – fear of sleep, Speksophobia – fear of wasps, Tachophobia – fear of speed, Taphophobia – fear of being buried alive,
Testophobia – fear of taking tests, Thalassophobia – fear of the sea,
Tocophobia – fear of pregnancy, Tomophobia – fear of surgical operations, Trypanophobia – fear of injections, Urophobia – fear of urinating,
Verminophobia – fear of germs, Xenophobia – fear of strangers or foreigners, Zelophobia – fear of jealousy, Zoophobia – fear of animals.

It is important that new Clients contact their GP to explain their symptoms prior to meeting with Simon and to discuss his “:/about-simon/ experience with working with Phobias.

For the convenience of his Clients, Simon accepts all major credit/debit cards.